by Philip Dhingra
So today I finished excerpting my entire book Dear Hannah on Medium. After 3 months and 82 posts — 8 of which did well on social media — I can say I’m very happy with the results.
Below I describe what I liked about using Medium, how I got the most out of it, and some thoughts on how it can fit into your book’s strategy.
First, a little bit about Dear Hannah. It’s comprised of 82 letters to Hannah, each one describing every self-help book, pop psych article, and personal invention I used — or abused — to change who I am. Having my content broken into such small chunks made excerpting perfect for Medium.
Beautiful Layouts
My goal was to give first-time readers the best possible experience. You often only have one chance to snag someone’s interest in your book, and so I didn’t want to lose anybody for something trivial, such as poor readability on a mobile device. I’m a professional web designer, but patching my Movable Type (my hosted blogging software) or trying to hack a template in Tumblr are tedious tasks, and so I went with Medium.
I didn’t want to lose anybody for something trivial, such as poor readability on a mobile device.
